HVAC · 3 min read
How Much Does a Website Cost for an HVAC Company?
Agencies quote thousands. One missed install call can cost more than the site. Here's how to think about the price.
Launchpad Resources
Get found. Get the call.
Straight talk and real numbers on getting found on Google, for HVAC companies, roofers, plumbers, electricians, and cleaners. No fluff, no ranking promises.
Plumbing · 3 min read
5 Signs Your Plumbing Company Needs a New Website
If your site fails the phone test, homeowners standing in water move on in seconds. Five signs it's time.
Roofing · 3 min read
Why Roofers Need Local SEO (Before the Next Storm)
Roofing has the priciest Google Ads leads in home services. Local SEO is how you stop renting the top spot.
Contractors · 3 min read
How to Get More Calls From Google: A Plan for Contractors
The map pack has three spots. Here's a 5-step plan to compete for one and turn it into ringing phones.
Contractors · 3 min read
Website vs. Social Media for Contractors: Which One Gets the Call?
Facebook is great for showing off jobs. But when homeowners check you out, where do they land?
HVAC · 6 min read
When the AC Dies, Homeowners Google It: Why HVAC Companies Need to Be Found on Google in 2026
A broken AC isn't a “get three quotes next month” problem. Here's where homeowners look, what they see, what ads cost, and a 5-step checklist to get found.
Roofing · 6 min read
After the Hail, Homeowners Google It: Why Roofing Companies Need to Be Found on Google in 2026
Hail doesn’t make appointments. Here’s who homeowners call after a storm, what roofing leads cost on Google Ads, and a 5-step checklist to get found first.
Plumbing · 6 min read
2 A.M. Burst Pipe. Who Gets the Call? Why Plumbers Need to Be Found on Google in 2026
Nobody asks for referrals while standing in an inch of water. Here’s how homeowners find a plumber, what plumbing leads cost, and a 5-step checklist.
Electrical · 6 min read
Sparks Fly, Homeowners Google It: Why Electricians Need to Be Found on Google in 2026
When something sparks, homeowners want a licensed pro they can trust, fast. Here’s how they choose, what electrician leads cost, and a 5-step checklist.